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What is Remarkable Content and why is this key to Inbound Marketing?

Posted by Arjun Moorthy

Jun 30, 2015 5:50:00 AM

When I tell people I work for HubSpot many of them, particularly in the marketing and tech world, nod their head indicating they know all about HubSpot and Inbound marketing.  Many have even read Inbound Marketing, the best-seller by Brian Halligan and Dharmesh Shah.

grateful-dead-free-wallpapers-music-wallpaper-wallpaper-grateful-dead-free-wallpapers-music.jpgSo ask a few questions on the topic and you'll likely hear "Oh sure, it's basically SEO" or "Yes, I know all about content marketing and driving conversions with landing pages, marketing automation etc."  

I too thought this way but in the last few months I've come to realize that all this is just the mechanics of Inbound Marketing and misses the most important concept on why this methodology works.  And understanding the why is essential to doing marketing and, perhaps even, business right.

 

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Topics: Inbound Marketing

Career Advice I Wish I Knew Earlier 

Hello.  I started this blog to distribute some of the best career advice I have been given over the many jobs I've had.  I've been fortunate to work for and with some great bosses like Francis DeSouzaNancy Kamei and Rick Roberge, and some unique companies, like The Boston Consulting Group, that invest heavily in making each employee a success even after leaving the firm.

The advice and training I received here stands in sharp contrast to my experiences with some not-so-great bosses and companies I've also worked for.  I'm continualy amazed at how valuable good advice has been in my career so I hope to pass on the good advice, and insights from mistakes I've made, via this blog. 

Thanks in advance for your comments, particularly when you can improve upon the ideas posted.

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